Getting a steady flow of high-quality enquiries is the key to growing any trades business, whether you’re a plumber, boiler installer, electrician, or roofer. However, many businesses rely too much on word-of-mouth, directories, or outdated advertising methods, which often result in inconsistent or low-quality leads.
This guide will show you proven strategies to attract more ready-to-buy customers who are actively searching for your services.
1. Understand What Makes a High-Quality Enquiry
Not all leads are created equal. Some customers are ready to book immediately, while others are just browsing. To focus on high-quality enquiries, look for:
- Urgency – They need a service now or within a short time frame.
- Clear Intent – They’ve already decided they need a professional.
- Budget & Location Fit – They are within your service area and have the budget for your services.
By refining your marketing, you can attract more of these high-value customers instead of wasting time on unqualified leads.
2. Google Ads – Get in Front of Customers Actively Searching for Your Services
Google Ads is one of the fastest and most effective ways to get high-intent enquiries from people actively searching for trades services.
How to Optimise Google Ads for Maximum Enquiries
- Target the right keywords: Use phrases like “emergency plumber near me”, “boiler installation quote”, or “local electrician services”.
- Use location targeting: Focus on specific postcodes or service areas to avoid wasting budget on customers too far away.
- Create strong call-to-action (CTA) ads: Example:
“Need a Reliable Plumber? Call Now for Fast, Affordable Service!” - Optimise your landing page: Ensure it has a clear CTA, fast loading speed, and trust signals (reviews, accreditations).
If done correctly, Google Ads can consistently generate high-quality enquiries at a predictable cost.
3. Meta Ads – Reach Local Homeowners Before They Need You
Unlike Google Ads, where customers are actively searching, Meta Ads (Facebook & Instagram) let you reach homeowners before they need your services, increasing brand awareness and trust.
Best Ways to Use Meta Ads for Lead Generation
✅ Retarget Website Visitors – Show ads to people who visited your site but didn’t book.
✅ Target Homeowners in Your Area – Run ads specifically for property owners in your service location.
✅ Showcase Before & After Work – Use high-quality images or videos of completed jobs.
✅ Use Lead Forms – Meta allows you to collect enquiries directly in the ad, making it easier for customers to reach you.
With a well-structured campaign, Meta Ads can complement Google Ads by keeping your business top of mind and increasing enquiries over time.
4. SEO – Get Free Enquiries from Google Search
If you want long-term, consistent leads without ad spend, then SEO (Search Engine Optimisation) is essential.
How to Optimise Your Website for SEO & More Enquiries
- Target Local Keywords – Add location-based phrases like “Boiler installers in [City]” or “Plumbers near me”.
- Optimise Google My Business (GMB) – Ensure your business profile is updated, with reviews and service details.
- Add Service Pages – Create dedicated pages for each service (e.g., boiler repairs, emergency plumbing, electrical rewiring).
- Get More Reviews – Google ranks businesses with higher ratings and frequent reviews.
While SEO takes time, it can generate free, high-quality enquiries for years with the right setup.
5. Improve Your Website & Landing Pages
Even if you have the best ads, a poor website will lose potential enquiries. Your site should:
- Load Fast – Aim for under 3 seconds to prevent users from leaving.
- Have a Strong CTA – Use buttons like “Get a Free Quote” or “Call Now” on every page.
- Display Trust Signals – Show customer reviews, accreditations, and guarantees.
- Be Mobile-Friendly – Over 60% of users will visit on a phone—ensure everything works smoothly.
A well-optimised landing page can double your enquiry rate compared to a generic homepage.
6. Get More Online Reviews & Social Proof
Most homeowners won’t hire a tradesperson without reading reviews first. The more positive testimonials you have, the more enquiries you’ll receive.
How to Get More 5-Star Reviews
✔ Ask customers after a completed job – Provide them with a direct link to Google Reviews.
✔ Offer a small incentive – A discount or free check-up in exchange for a review.
✔ Make it easy – Send an email or text with a quick review link.
High-rated businesses on Google rank higher and receive more enquiries than competitors with fewer or lower ratings.
7. Retarget Past Customers & Warm Leads
Many trades businesses focus only on new enquiries but forget about past customers who already trust them.
Ways to Generate More Enquiries from Past Clients
- Email Campaigns – Send reminders for annual services (e.g., boiler servicing).
- Follow-up Calls – Reach out to past customers to see if they need additional work.
- Loyalty Discounts – Offer special pricing for repeat clients.
These small actions can increase your enquiries without spending extra on ads.
Final Thoughts: Getting More High-Quality Enquiries is a Strategy, Not Luck
Trades businesses that rely only on word-of-mouth or hope for organic traffic struggle to grow. By using a mix of Google Ads, Meta Ads, SEO, and smart customer engagement, you can build a consistent flow of high-quality enquiries.
If you’re unsure where to start or want to scale your trades business faster, we can help.
📞 Book a Free Strategy Call Today and let’s create a custom marketing plan to grow your enquiries and revenue.